Leila Djansi, a Ghanaian-American filmmaker, has warned filmmakers against utilizing YouTube as their main distribution channel.In an interview on Hit FM’s Daybreak, Tuesday, September 9, 2025 she advised filmmakers to look into alternative profitable outlets instead of relying just on YouTube to distribute movies.
According to her YouTube has now been saturated with the platform changing its policies frequently due to the saturation.She believes that the “congestion on YouTube” will affect earning and profits of filmmakers if they continually rely on the platform as sole distribution channel.Djansi argued that a government film fund to support filmmakers would be of no use if movies were simply released on YouTube.
“Personally, I don’t believe in the film fund. I think it is premature because there is no distribution. If you give the film fund, how are they going to [make profit]? People think I’m just going to put it in YouTube; I’m sorry YouTube is going to collapse very soon. There is so much congestion on YouTube and they are always changing their policies.
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“And now I feel like it is oversaturated and if you oversaturate it, they are going to reduce the earning. So how much are you really going to earn on YouTube if you just say I’m just going to put the film on YouTube,” she stated.She added that another element undermining the platform’s feasibility for movie distribution is piracy.
“And you have piracy, somebody is just going to download the film. Again, why would I spend money and make a movie and just put it on YouTube. You want people to have the experience; cinema, stream at home.”Leila Djansi took the opportunity to announce that she is organising the Film Crew Networking Fixer at the Kwame Nkrumah Memorial Park on Sunday, 24 September 2025 at 6:30 pm. The event will provide a platform for professionals across the film value chain to connect and collaborate.
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